Ungheni
Chestnuts street

Ungheni
The bridge to Iasi

Ungheni
Villages of Orheiul Vechi

Ungheni
Villages of Orheiul

Ungheni

Kutaisi
City Park

Kutaisi

Kutaisi
Meria

Kutaisi

Kutaisi
Opera

An integrated approach for the sustainability of the tourism production

Sustainable Tourism

The project based on the European benchmarking and exchanges on the best practices for “An integrated approach for the sustainability of the tourism production” between the Province of Venice (Italy) and the towns Ungheni (Moldova) and Kutaisi (Georgia).


DURING THE First visit of the project partners in Italy (26-30/07/2012 - Venice and province - Jesolo, Cavallino Treporti, Caorle and Bibione):
SUCCESSFUL EXAMPLES AND GOOD PRACTICES ON SUSTAINABLE TOURISM AND TERRITORIAL MARKETING WERE STUDIED
VISITS IN THE PARTNER REGIONS TO ANALYSE SUCCESSFUL EXAMPLES AND BEST PRACTICES ON SUSTAINABLE TOURISM BUSINESSES’ DEVELOPMENT AND TERRITORIAL MARKETING

Presentation of the Environment of the Province of Venice: an original heritage to be protected and valorised Panel of the participants (institutional people and technicians from the Municipalities of Venice, Chioggia, Cavallino Treporti, Jesolo, Caorle and Bibione): Best practices of the sustainable tourist destinations management

Venice

 
a) the Tourism Promotion Agency presented the statistical data of the tourist flows of the whole Province and offered the complexity of the “welcome and hospitality management” of so great numbers of tourists, visitors and guests. A network of “info-centres” and tourist offices for the welcome and information, assistance and guide for tourists, is spread in all the territory, especially in the “cross-roads” locations. Moreover, the Agency is responsible also for the “statistical data” collection and delivery (just in time) and for the “quality monitoring” of the customer satisfaction, specifically about the “claims” of the clients and visitors. Without this steady action on the tourism and hospitality, the competitiveness and the continual improvement of the tourist offers are impossible;

b) the “urban policy” of the town, oriented to the “urban quality” and urban “scenery” continual improvement, also through the contribution of international architects (so called “archistars”) like KENZO TANGE or RICHARD MEIER, was presented. Moreover, the Municipality promotes the environmental education for the citizens, the tourists, the hotels and hospitality operators. Jesolo obtained the award of the Blue Flag and adopted since many years Agenda 21, ISO 14000 certification and Ecolabel. He exposed also the difficulties: e.g. the “waste management” in a city where the inhabitants are 26.000 out of the season and become 150.000 for three months (in summertime ) is a very huge challenge ( with traffic, air pollution, the water consumption etc.).

c)A permanent Observatory and a GPS monitoring system on the state of the lagoon is ensured. A large co-operation of the Municipality with the ONG interested to the environmental protection and valorization ( WWF, Legambiente, Italia Nostra, Tera & Aqua etc.) is adopted by the Institutional system and a specific Authority for the lagoon is established, since many centuries (“Magistrato alle acque”). The actions in favor of the “eco-tourism” are encouraged and promoted by the Municipality in many forms : education and didactical excursions, tours with experts of environment (e.g. bird watching), newsletters, web sites, maps of the lagoon etc.

d)The ONG TEGNUE (in the territory of CHIOGGIA) is a good example of the valorisation of a marine site (Tegnue), where a specific promotion of the “biodiversity” has been set up, with diving activities, researches, publications, DVD etc.

A Study tour to the Consorzio Venezia Nuova (Venice) was made to learn the most advanced systems for environmental protection of the city of Venice:
  • High Waters and MOSE (MOdulo Sperimentale Elettromeccanico: Experimental Electromechanical Module) : to protect the city from the “high waters”
  • The Lagoon Eco-System monitoring , from the Venice Most Serene Republic to date
  • The goal and civic impact of the Agenda 21 in the diffused awareness of the sustainable principles in the population.

 

Jesolo (Venice)

JESOLO: sustainable tourism in a growing City and Focus on the best practices of the Camping International”

 
a)In Venice the Province apply an environmental policy and supporting services in favour of the “sustainability promotion and environmental monitoring”, specially about the “impact” of the infrastructures, production activities and urban development on the quality of the territories concerned. The Province adopts many measures for the evaluation of the “ecological footprint” and other indicators of the sustainable policy of the tourist destinations.

b) The ecosystem of Venice and its territory is particularly delicate. The lagoon, the small islands, the coasts: an “integrated quality management” of such a natural (and historical) heritage, together with all the infrastructural works made since many centuries by the Serenissima, is impressive and needs very big investments (e.g. the so called MOSE system: MOdulo Sperimentale Elettromeccanico/Experimental Electromechanical Module) in order to protect the city from the “floods” and “acqua alta” (High Water);

c) A Study tour to the ECOCAMPING INTERNATIONAL in Jesolo (Venice) was made to learn its best practices.

 

Cavallino Treporti (Venice)

“The environmental policy and ecological programmes of the Tourist Park Cavallino Treporti”

 
a) The tourist flows are increasing : the main reason is due to the “ecological quality” policy undertaken by the local public-private partnership, especially through the “environmental certification”. Almost all the tourist enterprises are “campings”: all adopted the “Manifesto for the environmental protection” since many years, EMAS standards and AGENDA 21. These effective approach to the “sustainability” has obtained a very good appreciation and agreement of the tourists, mostly those coming from the North Europe (Austria, Germany, Holland). The Municipality favours the continual improvement of the environment and provides many “supplementary” services for the tourist offers : byke paths, footing and walking tracks, horseback riding etc. Moreover, the “local” community is composed by many small farmers, especially in the horticultural production.


b) The action of the Local Consortium for the Tourism Promotion is particularly addressed to the North Europe and the most important partners for the tourist flows is ADAC ( German Association of the Car Drivers’ Assistance), which counts more than 7 millions of associate members. The “evaluation” of the quality of the Cavallino Treporti Destination is steadily positive. The customer satisfaction analysis is at the top level. Moreover, the independent evaluators of FEE (The organisation Foundation for Environmental Education) award Cavallino Treporti with the BLUE FLAG.


c) he main measures of the environmental policy of the Municipality, whose territory is defined “Site of Community Interest“ (included in the Site Nature 2000). Its landscape is very original: peninsular, between Adriatica Sea and Lagoon of Venice, rich of dunes in the coasts and forests in the hinterland. Moreover, there are many fishers and small countrymen with a great production of vegetables and flowers, with a rural typical architectures. Tourism is very intensive : arrivals are some millions per year; nevertheless, the “ecological impact” of the tourist flows is carefully monitored, both by the private and public organizations, in closed partnership and co-operation. Two “best practices” are adopted : the “Manifesto for the environment” (with the Eco-camping certification) and the Blue Flag requirements and awards. Many private organisations have also the certifications ISO 9001 and 14001. The “waste management”, the use of “renewable Energies”, reduced water consumption etc. are largely adopte


A visit to MARINA camping and Union Lido Camping concluded in tangible forms the concept about the “best practices” of an ecological and sustainable approach to the tourist enterprises management, according to the “green economy”.

 

Caorle (Venice)

“Goal and effects of the Agenda 21 application in the Tourist Destination Sustainable Management: methodologies adopted” and “Introduction of the OASI MARINA with focus on scientific topics” as well as Focus on Oasi Marina’s actions: mission, purposes and activities”

 

The benchmarking programme in Caorle concerned 3 components of the sustainable Tourist Destination management :
  • the Local Agenda 21
  • the “Oasi Marina” as exemplary proposal of ecological enjoyment of protected area
  • the integration with the “hinterland” economy of the countryside

The measures adopted have been very positive, especially in the historical centre of Caorle rehabilitation, with specific decisions: the pedestrian zone in all the historical area (a perfect transition town under this point of view), the extension of the car parking areas out of the city and adoption of shuttles (electric) from and to the parking areas, the byke paths connected with the river Livenza and internal lagoons (which were described by Hemingway in his novel “Across the River and Into the Trees” ).
A final Study tour was made to the wine cellar Amadio in Pradipozzo di Portogruaro (Venice) to learn the best practices of the local farm and wine cellar.

 

Bibione (Venice)

“Goal and effects of the European Regulation EMAS (Eco Management and Audit Scheme) in the Tourist Destination Sustainable Management: methodologies adopted” .

 
a) the Local Municipality has a steady policy of the “Integrated Quality Management “ of the Destination, especially with the EMAS standards;

b) The components of the EMAS basic preliminary analysis required are: carrying capacity, waste management, waste water and sewage discharges, electrical energy saving, etc. EMAS gives all the tools for the balance between the tourist exploitation and the environmental conservation. Particular emphasis was devoted to the “education, information and communication” procedures: sustainability needs great efforts of advertising, not only for “corporate image” promotion, but for the effectiveness of the actions proposed;

c) the LEADER experiences for the sustainable tourism in the “global area” were presented, especially in the countryside surrounding Bibione. More the rural areas are improved in their gastronomic ,cultural and ecotourism offers, more the “beach destination” of Bibione can achieve supplementary incentives for its clients, also out of the summer season

d) A visit to the thermal baths concluded the benchmarking session: a positive exchange of information has been made about this “wellness offer” and its promotion as “plus” and supplementary competitive advantage of the destination, especially for its contribution to the visitors out of the “seasonality”.





See the VADEMECUM for the Assurance of Sustainability and Quality Management in Tourist Destinations

Contact us
•  Email
 
For further information, please click on the link below and send us an e-mail.Our communications department will respond as soon as possible.
Contact Form.
• Direct telephone contact
 
Province of Venice
Confartigianato
Ungheni
Kutaisi
+39 0412501770
+39 0421335501
+373 23622437
+995 431240407